The Mad-Ad Challenge

Getting out of the comfort zone, innovation, creative mindset

Activity Description

"Watching creative advertisements can be so much fun! Especially, when they are made by your own team. In this activity, teams are required to create advertisements using allotted props, craft materials, etc. for the setups, shoot their ads, edit it, submit for the review, and run a successful social media campaign! The real challenge comes when the ads that they are making should meet the following 3 criteria: They make an ad about a hypothetical product that has been given to them on spot. That product is advertised to be useful and instrumental in solving a real time problem that people face on a day to day basis back at work. Their innovative ad is only 1 minute long.